Posts with the tag "TV"
CBS and EliteXC Network Deal?
Once again the rumors are spreading that MMA is coming to network TV and this time it's EliteXC. Seems like a good deal for EliteXC who will get a ton of new exposure. Not sure how this will effect the UFC. On one hand, it could raise interest in MMA which could mean new UFC fans. However, some fans may become loyal to EliteXC. At any rate, this is a win for mixed martial art fans.
UFC and Network TV, What Does it Mean?
The rumors are once again flying that the UFC will end up on network TV. Previously, I argued that network TV would be a good move for the UFC only if they can create a vested interest in the fighters. Now, what does it mean to the fans that watch the sport? On one hand, there will be more free fights. On the other hand, we have to watch 50 commercials to see 4 or 5 fights. In my opinion, the perfect solution is to show ALL the fights on pay-per-view while only showing the main card fights on network TV. That way, everybody wins!
Is Network TV a Good Move for the UFC?
Nothing is official, but most expect a deal between CBS and the Ultimate Fighting Championship to be announced shortly. You can find more details on MMAJunkie.com.
Broadcasting an UFC event on CBS would deliver the sport to a new audience. Some will argue that these new viewers will buy pay-per-view events in the future. I am not so sure, if I get something for free now, why would I pay for it in the future?
This reminds me of the NFL's decision to put some of their games on the NFL network. I am an avid NFL fan, but have yet to watch a single game on the NFL Network. Of course, if it came with my cable package I would be sure to watch it.
The UFC needs to be very careful with putting an event on Network TV. Spike followed the correct formula for success. They introduced viewers to new fighters and made fans out of all of us by showing us their lives on a reality show. This approach creates a vested interest in the fighters that is more important than a single fight.
The move to network TV is the right move for the UFC. If they don't, them somebody else will. The key to success will be creating a vested interest in the fighters so viewers will tune in for future events.